If you spend time in tech right now, it is easy to believe AI is weightless. You type a prompt, you get an answer, you move on. No smokestacks, no visible waste.

But under the hood, the reality is heavy.

In 2024, U.S. data centers consumed about 183 terawatt-hours of electricity, more than 4% of all U.S. electricity use. By 2030, AI workloads could drive that demand up by over 100%. Beyond power, data centers are thirsty; they consumed an estimated 17 billion gallons of water for cooling in 2023 alone, a number projected to quadruple by 2028.

This doesn’t mean we should abandon AI. It helps us write, code, plan, and solve hard problems. But it does mean we need to change how we build and use it.

At Earthly Insight, we believe responsibility isn’t just about using less. It’s about ensuring the value generated by AI actively pays for the restoration of the planet.

Here is how we are building our "Responsibility + AI" pillar.

1. Turning Usage into Restoration (The 33% Commitment)

Most software companies aim to maximize profit margins. We aim to maximize ecological impact.

We have committed to donating 33% of our subscription revenue directly to rewilding organizations. This isn’t a one-time Earth Day campaign; it is baked into our business model.

Why rewilding? Because planting a monoculture of trees isn’t enough. Rewilding is about restoring natural processes, protecting biodiversity corridors, and allowing ecosystems to repair themselves. This work captures carbon, yes, but it also restores the complex web of life that supports our water and air.

When you use Earthly Insight, a portion of your subscription fee leaves the tech ecosystem and goes directly to the ground, funding projects that protect wildlife and restore habitats globally. We are turning a digital activity into a physical investment in nature.

2. Efficiency by Design

Another quiet source of waste in the current AI ecosystem is fragmentation and "feature bloat."

Running multiple subscriptions, keeping five tabs open, and re-running queries across different tools burns unnecessary compute. Furthermore, the push to add image and video generation into every single chat interface drastically spikes energy consumption, often for features users didn't even ask for.

We take a different approach: Aggregation and Intentionality.

• Unified Access: We bring top models (like GPT-4, Claude, and Gemini) into one interface. You get the right answer faster, with less switching and less redundancy.
• High-Value Focus: We prioritize text-based analysis, coding, and writing tools. These are high-utility tasks with a significantly lower energy footprint compared to constant image/video generation.

We aren't claiming this makes AI "green." We are claiming it makes AI efficient. We want every watt of energy used to deliver maximum value to you, without the wasteful bloat.

3. Moving Beyond "Greenwashing"

We want to be honest: There is no such thing as a zero-impact AI today.

The hardware requires mining; the data centers require cooling. Anyone telling you their AI is "saving the planet" without acknowledging these costs is likely greenwashing.

Our stance is one of harm reduction and active contribution. We accept that using AI has a cost. We mitigate that cost by designing a lean, efficient product, and we balance it by pouring a third of our revenue into the people and organizations actively healing the planet.

The Bottom Line

We are building Earthly Insight for the people who love the utility of AI but hate the feeling of ignoring its cost.

We believe the future of tech shouldn’t just be about moving fast and breaking things. It should be about moving intentionally and fixing things. By choosing Earthly Insight, you are choosing an AI assistant that works for you and pays rent to the planet.

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