We are living in the golden age of AI choice. Just a few years ago, we had one dominant option. Now, we have three heavyweights: OpenAI’s GPT, Anthropic’s Claude, and Google’s Gemini.

Most people pick one and stick with it out of habit. They use GPT for everything, or they swear by Claude for everything.

But the reality is that these models are like tools in a toolbox. You wouldn't use a hammer to screw in a lightbulb. Each model has a distinct "personality" and set of strengths.

At Earthly Insight, we bring all these models into a single interface because we believe you shouldn't have to pay for three subscriptions or switch between three tabs to get the best result.

Here is a quick guide on which model you should use for your specific task.

1. GPT: The Structured Generalist

Best for: Formatting, data organization, and strict instruction following.

GPT is often considered the standard for a reason. It is incredibly reliable at following complex formatting instructions. If you need an output in a specific JSON format, a table with strict columns, or a bulleted list that follows a rigid structure, GPT is often your best bet.

Use GPT when you need to:

• Turn messy notes into a structured table.
• Format data for spreadsheets.
• Summarize text into highly specific constraints (e.g., "exactly three sentences").
• Translate languages with high literal accuracy.

2. Claude: The Writer and Coder

Best for: Natural language, nuance, creative writing, and coding.

Claude has gained a massive following among writers and developers. It tends to sound less "robotic" than competitors. It picks up on tone and nuance exceptionally well, making it the superior choice for drafting emails, writing blog posts, or editing creative work.

It is also a powerhouse for coding. Many developers find that Claude generates cleaner, more modern code and is better at debugging complex logic errors.

Use Claude when you need to:

• Write an email that sounds like a human wrote it.
• Draft a blog post or creative story.
• Debug code or write a new script.
• Analyze a large amount of text (Claude is famous for handling large documents).

3. Gemini: The Creative Brainstormer

Best for: Ideation, speed, and lateral thinking.

Gemini often shines when you need to break out of a creative rut. While other models might give you the "standard" answer, Gemini is often praised for lateral thinking and creative brainstorming. It is great for generating ideas, marketing angles, or solutions that require a bit of imagination.

Use Gemini when you need to:

• Brainstorm ten different marketing taglines.
• Come up with unique gift ideas.
• Roleplay a scenario or conversation.
• Get a quick, creative explanation of a complex topic.

The "Earthly Insight" Advantage: Use Them All

In a traditional workflow, switching between these models means logging into different websites and paying for multiple subscriptions. It is inefficient and expensive.

With Earthly Insight, you can toggle between GPT, Claude, and Gemini instantly.

This isn't just convenient; it is sustainable. One of the biggest wastes of energy in AI is "re-rolling" prompts, asking the same question five times because the model gave you a bad answer.

By picking the right model for the job on the first try, you get better results faster. You save time, you save frustration, and you use less compute energy.

So next time you open Earthly Insight, don't just default to your usual habit. Ask yourself: Is this a job for the Generalist, the Writer, or the Creative?

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